Much of the conventional wisdom about damage control and crisis PR is self-serving, selfcongratulatory, self-deceiving-and flat out wrong. And no one knows it better than Eric Dezenhall and John Weber, who have helped countless companies, politicians, and celebrities get out of various kinds of trouble by focusing on the true priorities in a crisis. Damage Control reveals what works, what doesn't, and how to really survive a career-threatening situation. It will be the definitive book on this subject for years to come.