$10 Trillion Prize
audiobook (Unabridged) ∣ Captivating the Newly Affluent in China and India
By Abheek Singhi
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Penned by best-selling author Michael J. Silverstein and his colleagues from the Boston Consulting Group, The $10 Trillion Prize provides a comprehensive examination of the value of middle-class consumers in China and India. By 2020, this group is expected to generate $10 trillion in annual revenue - far higher than that generated by consumers in the United States.
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