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Whether you're launching a new business or working to strengthen or expand an established one, a business plan is your road map to success
Would you take off on a road trip to a new destination without a map or good directions? Probably not. Yet sometimes business owners go full speed ahead without objectives, a mission, or even a destination in mind, much less a map showing them how to get there. That's why so many businesses have difficulty making it – and unfortunately, several don't – in today's competitive marketplace.
Business Plans For Dummies helps you start a new business with clear goals and a path forward to reach those goals. If you already have a business, this no-nonsense and comprehensive guide can help you realistically determine where your business is and where you want to take it. You'll learn to:
In short, Business Plans For Dummies helps you create a map to help you take your business where you want it to go. You'll discover how to:
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