Confused by marketing? This book offers a step-by-step guide to marketing and business development. If you're starting or growing a business, but you're new to sales and marketing, this book is for you. Mastering Marketing will guide you through the development and refinement of your marketing program. It presents marketing not a series of tasks to complete, but as a system to build and become. This book is for start-up entrepreneurs, professionals, small business owners, charities or any leader committed to attracting, retaining and developing long-term relationships with clients. What's outlined is a progression of 20-Steps to follow in the development of your marketing program. Each step is a Way Of Being to master. Mastery over each Way involves understanding it, applying it to your business, and then integrating it into your culture, systems, and operational practices. The end goal is a systematic and customer-centric program for relationship development and earnings growth.