Private label rights are a new concept which functions within the realm of internet marketing. It is a derivative of private labeling and can generate a great deal of cash from those companies and individuals who are tactfully engaged in the world of making money online. The idea follows one wherein an author sells all or most of the intellectual property rights to their work. There is no legal definition, with the license being defined by the author. This concept is similar the idea of reselling rights in internet marketing.