Who doesn't want to improve their creative side? There's a never-ending avalanche of books, magazines, websites and TV programmes to allegedly 'help'. But who's got the time to wade through this lot to sift the stuff that works from the rubbish? Be incredibly creative, the newest book in the 52 Brilliant Little Ideas series, cuts straight to the heart of the matter. With insider shortcuts and secrets garnered from careers at the forefront of creative design and innovation, Rob Bevan and Tim Wright will show you how you to unlock your inner creative streak and reveal your innovative side.