The Placebo Effect is the most studied healing phenomenon known to mankind. The author has drawn on hundreds of these studies to provide an essential resource for all practitioners who work on a one to one basis with their clients. It presents a knowledge-based approach to augmenting clients' own healing systems and exmlains how to maximize the placebo response, 'turn on' an individual's inner healing system, even with challenging patients, and improve health outcomes within current methods of practice.