This volume critically analyzes the multiple lives of the "gamer" in India. It explores the "everyday" of the gaming life from the player's perspective, not just to understand how the games are consumed but also to analyze how the gamer influences the products' many (virtual) lives.

Using an intensive ethnographic approach and in-depth interviews, this volume

A holistic study covering one of the largest video game bases in the world, this volume will be of great interest to scholars and researchers of cultural studies, media and communication studies and science and technology studies, as well as be of great appeal to the general reader.