The choices that we make with money are not just knowledge-based, they also have psychological components. By combining psychology literature with financial literature, this book is one of the few that provides new self-help insights into handling individual finances, advises how to increase personal wealth, and explains why we make the financial choices that we do. And, this book addresses personal wealth at every level of the socioeconomic scale and why we all resist changing suboptimal financial behaviors, even when financially it's in our best interest to do so. By better understanding our own and others' behavior, we can better change or accept our choices, maximizing our own financial position as it fits into our own lives.

This book adds to the $10 billion market for self-help books by offering practical advice that is thoughtfully based on academic research but provides insight and advice in a readable format.