Marketing is one of the most important aspects in business today, but it’s also highly competitive and complicated, with intricate strategies and methods of delivery to understand and retain.

This straight-forward guide leads you through every aspect of marketing. Fully updated to include all the recent marketing trends, including digital marketing and using new media, it’s packed with expert tips on identifying customers, using online resources, satisfying your customer’s needs and boosting your sales.

Discover how to:

Understand the basics of effective marketing

Research customers, competitors and industry

Create a compelling marketing strategy

Increase consumer awareness

Satisfy clients’ needs and boost sales