Founded After Forty

ebook How to start a business when you haven't got time to waste

By Glenda Shawley

cover image of Founded After Forty

Sign up to save your library

With an OverDrive account, you can save your favorite libraries for at-a-glance information about availability. Find out more about OverDrive accounts.

   Not today

Find this title in Libby, the library reading app by OverDrive.

Download Libby on the App Store Download Libby on Google Play

Search for a digital library with this title

Title found at these libraries:

Library Name Distance
Loading...
Founded After Forty by small business expert Glenda Shawley takes you step by step from discovering your 'why' and vision to launching your business and keeping the momentum going. It covers finding the right business model and business fundamentals as well as practical considerations such as making the time for running a business. Part 2 looks at the mechanics of starting up: legal considerations, identifying the target market, choosing the right route to market, developing the brand, making a profit, and mapping the customer journey. Part 3 gets you started with marketing, staffing, managing the business and the launch and beyond.The guidance in the book is supplemented with examples from existing business owners who didn't always get it right first time. Each chapter finished with topics to think about as well as key actions that need to be taken.There is an accompanying downloadable workbook which builds on the key activities in the book to help you create your own unique business plan.
Founded After Forty