European Business Review, Volume 32, Number 1
ebook ∣ International firms' strategic orientation in foreign markets · European Business Review
By Goran Svensson
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This ebook of European Business Review presents five interesting articles that extend the current understanding of international firms' strategic orientations in foreign markets. In particular, extended knowledge of firms' entrepreneurial orientation (EO) and market orientation (MO) is crucial since these orientations represent ways to achieve high performance in foreign markets (Pehrsson, 2016; Torres-Ortega et al.,2015).
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