True tales from marketing pros: “The heavy hitters, the shining stars, the bright lights—all here in this brilliant and enlightening book.” —Jay Conrad Levinson, multimillion-selling author of the Guerrilla Marketing series
 
Tailored to the small business owner who doesn’t know who to trust or what to do when it comes to marketing, this book is filled with advice from marketing professionals and business owners who have been there. They share their own experiences—and the strategies they implemented to improve their results. Discover:

9 Winning Marketing Strategies

8 Branding and Corporate Image Strategies

6 Media Strategies

3 Networking Strategies

9 Technology-Based Marketing Strategies

6 Event Strategies

8 Sales Strategies 

Includes contributions from: Dr. Tony Alessandra * David Garfinkel * Bob Scheinfeld * Marsha Egan * Kathryn Seifert, PhD * Dennis Sommer * Dr. Pete Johnson * and more