A practical, no-nonsense guide into the essentials of composing and publishing eBooks. The Kit provides advice and step-by-step instructions on how to set up a file for conversion into the dominant formats of ePub, mobi (Kindle), optimized pdf as well as the new Fixed Layout formats suitable for spread-oriented books. You’ll then see how to package the files for uploading to online distributors such as Amazon, Apple and Google by starting with a master file that is similar to that created for print or print on demand (POD) production. The Kit also provides strategies for getting out the word about your title to the global community.