This book deals with the strategies of retail management. Selected aspects of store based institutions and service strategies are presented and provide a comprehensive overview of retail strategies. Each chapter depicts a profile of a selected institutional format in the American retail distribution structure. The concept of competition frequently blurs the strategic and operating differences among retail types as each format reacts to the successes of others. Each chapter has been analyzed according to intertype environmental competition that challenges the well-being of the specific type of retail institution. Chapter focus on retail institutions: department stores, mass merchants, variety stores, supermarkets, discounters, specialty clothing stores, home improvement centers, franchised hamburger chains, hotels, credit cards, and in-home shopping institutions. Efforts have been made to analyze specific retailers according to their strategic positioning strategies. The continued development of services retailing, such as hotels, is of major economic and managerial consequences since these institutions appear to be adapting to familiar retail marketing techniques. This book provides a starting point for executives, researchers, and students to obtain more appropriate insights in order to understand the complexities and interrelationships in retail management. Hopefully, these insights will foster a more proactive approach, rather than a reactive approach, to market opportunities.