An age old theory claims ?Sales is all about negotiations? while there is another school of thought which emphasizes on ?Every negotiation has a strong selling component to it?. Both these chains of thought are absolutely right in their own way. As we feel that both the concepts are inter-woven, and their interdependency is inevitable we have covers each of them, with the help of numerous live examples along with real life experiences. This book will help the student fraternity trying to get their footholds in the corporate world as well accomplished sales professionals attempting to surge upwards on the ladder of growth to get their concepts refreshingly clear and in the process enabling the use of the same in the real world. In simple words a must read for every student and sales professional.