"Can we inspire other seafood nations to follow the Icelandic example: creating more value in seafood through innovation and collaboration?" This is the question Dr. Thor Sigfusson, founder of the Iceland Ocean Cluster tackles in his new book: THE NEW FISH WAVE, wherein he describes how the Iceland Ocean Cluster has inspired more innovation and entrepreneurship in the global seafood industry: doing more with less to create value from fish byproducts and to build sustainable global fisheries. The world can learn from Iceland, the small fishing nation in the North Atlantic – which has in many ways transformed itself from being one of the poorest countries in the world a century ago to becoming a niche leader in fish and one of the richest nations in the world. Iceland is a nation which has shown pride in its seafood industry and uses new innovation to safeguard the environment, create wealth, derive more value from each fish and manage fisheries in a sustainable way.