Marketing management is the art and science of choosing target markets and getting, keeping and growing customers through creating, delivering, and communicating superior customer value. Marketing managers are often responsible for influencing the level, timing, and composition of customer demand in a manner that will achieve the company's objectives. Any activity or resource the firm uses to acquire customers and manage the company's relationships with them is within the purview marketing management. This work opens up a new dimension in the era of marketing and sales management. This book would be of great help to managerial practitioners at any organisational level who are responsible for a function, department or set of responsibilities. This text is suitable for class adoption and for distribution at management courses. This book is an indispensable addition to the library.