This book examines reality using verbs in their real time, which, like a segment of clock time, runs from the occurrence of the cause to the inevitable effect. As argued here, errors in our decisions often result from a 'noun approach' to the problem. A good decision depends on whether it is made on the basis of real premises and whether the decision-maker is able to define what is 'good'. These two eternal issues, 'truth' and 'goodness' are the subject of inquiry here. The findings presented in this book invalidate the paradigm of 'noun philosophy' of the 20th century. It will appeal to philosophers, as well as managers and decision makers.