From Oberoi to Oyo
ebook ∣ Behind the scenes with the movers and shakers of India's hotel industry
By Chitra Narayanan
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How did the Taj, the Oberoi and the ITC hotels come to dominate the Indian hotel landscape?
What are the challenges thrown by the disrupters-the foreign chains, OYO, the online travel agents and the young start-ups?
What does the future hold?
This book answers these and many more such questions.
Based on the author's years of observation of the industry and interactions with key stakeholders, this book takes you through the tumultuous history and evolution of the Indian hotel industry. It also captures the enormous shifts and changes including guest preferences, consumer profiles and disruptions brought in by technology. Packed with some exciting profiles and analysis of strategies, it also attempts to provide a glimpse of what lies in store for the future.
What are the challenges thrown by the disrupters-the foreign chains, OYO, the online travel agents and the young start-ups?
What does the future hold?
This book answers these and many more such questions.
Based on the author's years of observation of the industry and interactions with key stakeholders, this book takes you through the tumultuous history and evolution of the Indian hotel industry. It also captures the enormous shifts and changes including guest preferences, consumer profiles and disruptions brought in by technology. Packed with some exciting profiles and analysis of strategies, it also attempts to provide a glimpse of what lies in store for the future.
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