Negotiation is a practice that not everyone approves of. There are those who hate it because they think it is too confrontational or simply they don't want to be bothered. They would rather pay the full price than go through the rough road of negotiation.

When purchasing a new or used car, they prefer paying the sticker price as opposed to haggling and seeking for a better bargain. In the event an appliance they have purchased breaks down, they quickly accept that by complaining to the customer service department it won't do them any good. The result of all this is frustration and self-blame. Looking at negotiation critically, you will discover that there are numerous ways through which you can achieve your goals in negotiation without feeling the weight of anxiety.

This book will show you how negotiations in everyday transactions do not necessarily have to be confrontational, instead they can be fun. You will learn how to avoid destructive arguments in certain situations and still be on course to achieving your goals in the negotiation process.

The guidelines illustrated in this book will teach you a new way of dealing with people regardless of how difficult or insensitive they are. You will become a better negotiator in both the simple and complex day-to-day negotiations that many people fear.