With the current structural world wine crisis (overproduction, down-pricing consumption, firms hyper-competition etc.) economic survival has become a prime priority for an increasing part of the industry actors. Consequently, this e-book contains some particularly relevant, original and exploratory research papers which cover the four main issues the wine industry must face - risk management, strategy in order to reach a critical size and improve financial performances, modelling and prospective work for more profitable decision making, for example, brand and pricing management, entrepreneurial behaviours or enlightening possible futures. This e-book will also lead to new research questions and interest finance researchers.