Corporate Communications: An International Journal, Volume 15, Issue 4
ebook ∣ Corporate Apologia: Organizational Self-defence in a Crisis · Corporate Communications: An International Journal
By W. Timothy Coombs
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The seven articles in this e-book capture the rhetorical/qualitative and quantitative approaches to crisis communication and apology. Four of the articles represent the rhetorical/qualitative approach while three reflect the quantitative approach. They present a wide range of different corporate apologia as examples, with varying success rates, which has produced a balanced collection of studies.
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