Journal of Product & Brand Management, Volume 19, Issue 6
ebook ∣ Branding and Society: The Social, Cultural and Financial Impacts of Brands in the 21st Century · Journal of Product & Brand Management
By Temi Abimbola
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The articles in this e-book, based on the theme of behavioral aspects of pricing, explore how prices and the practice of pricing have changed throughout this first decade of the 21st Century, including examinations of price promotions, performance risk and promotion- versus prevention-oriented marketing.
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