The papers in this special issue cover the traditional mass media of newspapers, corporate accounting media of annual reports, advertisements, the more recent forms of media for example blogs, corporate media in the form of web sites and poetry. The papers in this special issue make use of a variety of theoretical frameworks including visual theory (Barthes, 1964), political economy of media (Wilkins, 1998; McChesney, 2008), rhetoric (Aristotle, 354 BCE/1954), institutional theory and deinstitutionalization (Meyer and Rowan, 1977; Powell and DiMaggio, 1991; Scott, 1991). Research methods used by contributors include, journalistic, archival research, action research, cascading storytelling, content analysis, questionnaires and interviews.