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本书系统探讨微信7大商业价值和6大商业模式,深入挖掘微信9大功能潜在的商业价值,深刻解读酒店、房地产、汽车、餐饮、航空、旅游、出版、化妆品等传统行业,以及门户类、视频类、音乐类、电商类等互联网企业和移动互联网企业的微信营销和运营之道。