Are you an employee stuck in a career rut and getting frustrated because you can't manifest your dreams? Are you a student, an undergraduate or a graduate student looking to get the right start? Are you a recent graduate who is looking for a good job? Do you want your degree or diploma to work for you? Do you just want to create a better "YOU"? Do you want to gain recognition for what you have to offer? Do you need help in showcasing yourself to the world? Do you want to establish a steady stream of income? If your answers are YES! Then this book will help you achieve your objectives. By carefully reading this book, "the power of personal branding" taking into consideration and applying the ideas and principles in it you will really take control of your future and be in great demand as a personal brand. Celebrities, entertainers, great sports people, Corporate CEOs and all understand what it really takes to be in total control and in demand; a unique brand.