Over the last few decades, the issue over environmental concerns became a global agenda (Chen and Chang, 2013). Due to the rapid environmental pollution, todays' consumers became more concerns over environmentalism (Chua et al., 2016; 2019; Lin and Hsu, 2015), which has given the rise for green consumption movement (Kaklamanou et al., 2015; Quoquab et al., 2019).