Is your business lacking a customer base? Have you been trying to compete in the market with other sellers who somehow seem to have more demand than you? In this world of cutthroat competition, you can't afford to fall behind — and this book is going to help you realize how even you can influence people to buy your products.Have you been looking for something simple to popularize your brand and business? Well, social media is the answer – it's cheap and can reach millions of people across the globe. The best part is, you can interact with them, too, and gain valuable customer feedback to improve your business and provide a more holistic experience for your customers.Are you someone who just can't seem to understand how to make your brand popular on social media? Guess what? Social media is all about influencing people, and it has never been easier. It doesn't matter if you have never used on Instagram or Facebook – this book is what you have been looking for to guide you through everything that confounds you about the world of social media.It will help you understand the basics of social media marketing, what it is and how it works. You will finally be able to see with clarity how all these people are able to make their business work, just through the influencing power of social media. The aim of this book is to not only help you gain a principle knowledge of social media, but to make sure that you see how it's just a system that you can influence to get yourself on top.