Successful Marketing Communications

ebook A Practical Guide to Planning and Implementation

By Cathy Ace

cover image of Successful Marketing Communications

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To make great animation, you need to know how to control a whole world: how to make a character, how to make that character live and be happy or sad. You need to create four walls around them, a landscape, the sun and moon—a whole life for them. You have to get inside that puppet and first make it live, then make it perform.

Susannah Shaw provides the first truly practical introduction to the craft skills of model animation. This is a vital book in the development of model animation which, following the success of Aardman's first full-length film Chicken Run, is now at the forefront of modern animation.

Illustrated in full color throughout you are shown step by step how to create successful model animation. Starting with some basic exercises, readers will learn about developing a story, making models, creating sets and props, the mechanics of movement, filming, post production and how to set about finding that elusive first job in a modern studio.

  • A full-color, practical introduction to the craft skills of model animation
  • Benefit from the advice of top international animators such as Nick Park and Tim Hittle
  • The only book to provide a model animator with all they need to know to work in a modern studio
  • Successful Marketing Communications