In the past, holy sites were of immense importance to devotees of a particular religion, and these places used to attract many faithful pilgrims. These days, however, people without faith visit holy places simply to experience something out of the ordinary. Furthermore, many places without any connection to religion are being called "sacred" and attracting a lot of tourists. In this informative book, the author discusses various pilgrimages and sheds light on new types of religious views and faiths that have come into being in the twenty-first century. The book explores the Santiago pilgrimage in Spain; the eighty-eight temple pilgrimage in Shikoku, Japan; B-grade tourist spots; sacred anime sites; and much more. Through examining these places and today's pilgrims, the reader will experience a shift in perspective and discover that in this secular age, holy places are no longer supported by religions and doctrines alone. Tourists are placing more importance on the shared image and experience expected to be had there. This is a must-read for researchers investigating the link between tourism and religion.