This book will appeal to media and communication and public opinion researchers. It is a corpus-based study of the agenda-setting and framing effects of the print media on public opinion, and examines US and UK newspapers' use of reporting strategies to shape their readers' attitude towards the Second Gulf War. These strategies consist of four analytic tools, namely discourse presentation categories, discourse presentation sub-categories, subjectivity markers and reporting signals (mainly verbs). This investigation reveals that the choice of reporting strategies is not only ideologically-driven, but is also highly determined by other parameters such as country, style, and genre.