The Power of Strategy Innovation
ebook ∣ A New Way of Linking Creativity and Strategic Planning to Discover Great Business Opportunities
By Robert E. Johnston
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This helpful resource contains tools and tricks to help companies excel in dynamic markets and provide groundbreaking products and services.
The authors refer to this as "innovation" rather than "strategic planning," but the truth is somewhere in-between: through a proven five-phase discovery process —for staging, aligning, exploring, creating, and mapping—strategic innovation will become a company-wide competency.
In The Power of Strategy Innovation, you'll learn how to:
Informative interviews with corporate leaders dispersed throughout the book provide further insight into different industries and the ways they have committed to taking a more innovative approach. Through these shared methodologies, The Power of Strategy Innovation will forever transform the way you do business—and help you rise to become a leader in your industry.
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