Advertising Nuggets is an eBook with links to video trainings supporting this eBook. (https://befittinglife.net/course/advertising-nuggets). Advertising does not have to be too complex. If you follow the steps I will teach you in this course, you will be well on your way to creating efficient and effective advertising campaigns.

What is the first company you think about when I ask you the question, "Quick, think of a brand?" Was it Coca-Cola, Apple, or what about McDonalds? All of these companies have spent billions of dollars and millions of hours in human intellectual capital to get their name to pop into your head first. This is advertising, and that is what this course is all about. My name is Jayne Barnett, and I have worked with companies big and small, all over the world, and led agencies like Young and Rubicam, and Sapian in New York, and Havas in Hong Kong.

I have worked with some of the best creative people in the world, helping to bring memorable advertising and digital marketing campaigns to life. In this course, I want to share with you the fundamentals of advertising, and marketing communications. I will first show you the basics like how to define your audience, create a strategy, craft a message, and how to write, produce, and place an ad. I will then share how you can find your customers, track your competitors, and build your content strategy. Finally, I will share how you can work with partners such as, researchers, designers, producers, and data specialists to help give your advertising effort maximum impact.

Whether you want to do it yourself, partner with ad agencies, or work in a corporate marketing department, this course will help you understand what the ad footprint of any company, regardless of size, needs to succeed.

Topics include:

-Defining your audience

-Crafting your message

-Placing your ad

-Establishing a digital, competitive, and editorial presence

-Working with advertising partners

-Working with an ad agency.

Come on in and we will take you to the pinnacle!