Acceptable Guides for Flash-based Banner Ads

ebook

By Annabella McCuaig

cover image of Acceptable Guides for Flash-based Banner Ads

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NB: There are Video Tutorials supporting this eBook. Link to video training is inclusive.


Build eye-catching banner ads in Flash Professional that achieve design goals and satisfy the requirements of search engines and the sites where the ads will display. We will explores the current standards of banner ad design, offers a series of best practices for technical development, including incorporating video, and details the necessary information to gather from clients and publishers in order to build an ad. Then we will constructs several banner ad examples—simple, expandable, and multi-panel—from start to finish, showing how to optimize assets and add interactivity.

Topics include:

  • Understanding terminology

  • Gathering requirements

  • Understanding whether to use Flash or HTML5

  • Setting up an ad and using guide layers

  • Adding clickability

  • Optimizing images and text

  • Publishing final files and images

  • Creating input text fields

  • Creating a print job

  • Handling print errors

  • Tweening between collapsed and expanded states

  • Adding timeline control

  • Integrating Flash, HTML, and JavaScript

  • Addressing security issues

    Online shopping is sweeping even the most seasoned shoppers. The utmost convenience with which shoppers and shopaholics interact with each other on virtual platform is to be blamed for the overwhelming success of internet shopping and online business. If you are doing business online, then it is quite unpractical to go for traditional ad campaign.

    Internet campaign is a viable option in your case and is a better alternative to the conventional promotional tactics you have been familiar with. With strong possibilities of recognition and response within quick time, you need to be well aware of some crucial factors concerning effective banner campaign. If you are on lookout for a new-age marketing strategy, it is better for you to try out the best banner ads.

    Advertising is a clever means to directly appeal and indirectly force the potential customers to the products and services you offer. The ad world presents an ever-evolving landscape where some of the best strategies become obsolete and replaced by the modern technology-backed tactics. Internet-based campaign is quite a simpler, smarter and easier way to impress the customers.

    With an objective to reach to a large pool of customers, you need to be extra bit cautious in choosing your business campaign. The best banners ads are strategically developed and aesthetically designed to fit your business goals. Creating the internet banners is a measured approach towards getting customers' attention and making profit in profusion.

    It is important for your banners ads to reflect your business objective. Online business sites are dime a dozen. So, you need to launch an effective and exclusive marketing campaign to emulate others in progress and profit. Use of powerful words, catchy title, and appealing graphics are the crucial factors to stoke up the curiosity of the customers and ensure the success of the best banners ads campaign. Get more insights from this eBook!

  • Acceptable Guides for Flash-based Banner Ads