Relationship management can be defined as the art of handlingpeople using a specific set of skills. These skills emphasis onthe power of influence in relations with the people. Everyrelationship has influences – positive and negative. There arecertain skills that is required to manage and balancerelationships when it comes to business and customers. Themarket is competitive and each business needs to have astrategic approach on how to handle their customers andbusiness. Failing to manage customers and business partnerscan lead to a failed business or business losses. Cultivating longterm engagement with customers and partners help in fosteringloyalty thereby helping the company to flourish and grow.