"The Free Press" by Hilaire Belloc is a thoughtful book about countering the Establsihment Press with a Free Press that was not subject to control by advertisers and Press Barons. Belloc wrote this book c 1917, but his remarks still apply. Belloc accuses Press Barons and their cohorts of using newspapers to make or break political figures. Lying journalists can write sordid stories of political figures' personal lives whether or not they are true. His words helped begin a substantial shift in the way the press was organized.