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In this course, search engine optimization (SEO) expert Pete Kendrick walks step-by-step through the process of reviewing the content and mark-up of an existing web site to improve its ranking in search engine results. This course offers a consultant's take on how to analyse each component—from keywords to content to code—and determine what improvements are necessary to become more visible to search engines like Yahoo!, Bing, and Google. This course was updated on 10/12/2017.
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When you have something that you want to sell or have people read, you need to have something called content marketing. You also need something that will help you get a higher ranking during a search so that potential customers will see it. It has been shown that most people, when they do a search for something on the Internet, do not look past the first page of results, so you need to get your content ranked onto that first page. But understanding how all of this works and what to look for when you are looking for a good Internet marketing company is the first step to getting your content noticed.
One of the biggest things that rank your content as relevant when searches are performed is search engine optimization or SEO for short. Why is SEO so important? Well it is through this SEO that websites and content are ranked through relevance to the search being conducted. So, the more relevant to the subject, the higher the ranking your content will have.
When a company or person is looking to increase their ranking, they will want to do an SEO analysis. This is an analysis report that will give you ways to increase that ranking, getting those important click troughs. This is done through looking at and then evaluating things such as the URL structure, the inbound links to the particular website and duplicate content. These reports may also include such things as Meta keywords and/or descriptions. It is through this report that a web designer can find ways to improve their ranking on popular search engines. The SEO analysis may also check competitors and find ways to rank above them. So, let us get started with Analysing Your Web Site to Improve SEO.
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