Lead generation plays a vital role in the growth of every
business and in fact a business can never witness success
without proper generation of leads. Lead is nothing but a
person or company that has shown interest to a particular
product or service. And lead generation refers to the marketing
process of initiation the customer's interest on a particular
product or service. In order to sustain in the market and to
have a good grip, every business whether small or big needs
to continue this process. Leads are mainly of two types, sales
lead and marketing leads. Sales lead is generated on the basis
of some factors such as income, age, psychographic etc. Sales
leads are generated and sold to multiple advertisers while
marketing leads are brand specific. So, this kind of lead is
generated for a particular advertiser that is resold only once.
Lead generation involves several strategies and a business can
reach the height of success if they can successfully generate
leads following the right strategies.