Journal of Product & Brand Management, Volume 28, Number 6
ebook ∣ Deliberate Lookalikes Purchase Behaviour: Past, Present and Future Research · Journal of Product & Brand Management
By Nebojsa Davcik
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The goal of this special issue was to address the above research gaps and to extend our knowledge
about the deliberate lookalikes and their effects on firms, brands, and consumers. We received 17
submissions from around the world (Australia, Bangladesh, Taiwan, China, India, France, UK, Brazil, and Turkey) and all these papers were subjected to the standard double-blind peer-review
process, which included reviews by two or three reviewers. At the culmination of the review
process, we accepted five manuscripts for final publication (acceptance rate 29%). These five
manuscripts use diverse methodological approaches and measurement methods. Specifically, this
special issue contains a conceptual article (Evans, Starr, and Brodie, 2019), two articles using
qualitative methodologies, including an ethnographic study (Cova and Cova, 2019) and semistructured interviews (Cekirdekci and Latif, 2019), and two articles using experimental studies
(Pathak, Velasco, and Calvert, 2019; Le Roux, Thebault, and Roy, 2019)
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