In this book, Balasundra K. Rajoo addresses one of the toughest challenges in businesses: how to operate safely integrating safety culture leadership development with outstanding execution. This is facilitated by technology to navigate the road map for success towards the 4.0 Industrial Revolution.

It is critical to design, nurture and activate such 24/7 Safety DNA which is a deep, and a strong culture of safety leadership. Why? The cost of failure is too high.

The book spreads the message that true and real safety leadership culture change requires continuous education, coaching, and leadership guidance from top management, a focus on people's behaviour and what we reward and tolerate in organisations.

To stay safe, you need to learn and grow to design, nurture, and activate safety culture traits.

Clear, practical and straightforward, this book is a tool that will help to expedite you from a good to an exceptional safety cultured leader.