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从智能小程序的入门须知、注册发布、设计运营、内容生产、宣传推广、营销引爆、用户留存、品牌打造和成交转化等角度，帮助大家从新手成长为短视频运营高手。 全书内容包含有：14个设计运营规范、12种内容生产技巧、14种宣传推广渠道、14大营销引爆策略、11个用户留存技巧和11种成交转化方法等。
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