From the introduction:

Framing a piece of embroidery or an appliqued picture used to be a tricky and often prohibitively expensive business. The concept of framing an unumbellished piece of fabirc just because you liked the pattern was pretty much out of the question. I'm not sure when I first noticed people sharing pictures of embroidery displayed in the same hoop used to stitch it, but right from the start it seemed like the smartest of solutions.