Summary of Blue Ocean Shift

ebook Beyond Competing--Proven Steps to Inspire Confidence and Seize New Growth | Conversation Starters

By Paul Adams

cover image of Summary of Blue Ocean Shift

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Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth by W. Chan Kim | Conversation Starters

Building on the principles explored in the international bestseller Blue Ocean Strategy, this second book written by INSEAD professors W. Chan Kim and Renee Mauborgne gives detailed instructions on how to identify and tap new markets and opportunities. Blue Ocean Shift studies and compares experiences of companies which have implemented the Blue Ocean principles. It provides five important points for business people and executives to implement and a course-of-action that is empowering for readers in the business world.
The Blue Ocean Shift is in the bestseller list of The New York Times and USA Today, and is a #1 Wall Street Journal bestseller.

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Summary of Blue Ocean Shift