Copywriting is the life blood of any business. Suppose Marilyn Monroe or Julia Robert were small town girls watched over by jealous fathers. Would you even know about them? Advertisement does to your products what movies did for these film stars—when you fall in love with Pretty Woman, you don't even notice the great script, deft touches by director, and those clever camera angles. Your product is your Julia Roberts, you are the director, you are the cameraman, and you are the script writer. Fate of your product rests in your hands—what power, what responsibility! Without a copywriter, the swan will remain an ugly duckling.