I first joined the fishing tackle industry as a fishing rod engineer for Shimano, this was later followed by the role of Product Manager for the fishing division. I have since moved on in my career; but as all fishermen know, you can never quite be really that far from what's true to your heart; hence my writing of this book. In short, the book introduces the various fishing categories, walks you through the process of how a blank is made, explains blank terminology and quality as well as teaches you how to maximize the performance of your rod.