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本書符合應用型和技能型人才培養的要求，注重以就業為導向，以能力為本位，面向企業，以經濟結構調整為原則，以滿足高技能電子商務實用型人才的培養。在編寫過程中，充分學習了他校的專業教學實踐經驗，深入研究了社會對電子商務專項技能的需求，吸收了各方先進的教育理念和方法，形成了本書的特色。
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