消費者行為學(第二版)

ebook

By 余禾主編

cover image of 消費者行為學(第二版)

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本書分導論、消費者決策過程、影響消費者行為的個體心理因素、影響消費者行為的環境因素四篇,共十三章,講述了消費者行為學。每章都包括學習目標、開篇故事、本章小結、案例分析等。

消費者行為學(第二版)