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本書主要包括企業設立、戰略制定和全面預算編制以及企業經營管理模擬三大實訓項目。從企業設立登記開始，力求模擬企業創辦和運營的全流程。其中既有理論性基礎知識的梳理，又有企業運營實踐的各類數據表單和業務流程，使學生建立起企業運營的系統觀念，了解企業運營實務。本教材內容經過兩年的教學實踐運行檢驗，具有很好的通用性和可推廣性
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