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本書講述了口才藝術及其訓練方法，編為十二章。從基礎入手，由淺入深，由簡到繁，循序漸進，每章都有精當的理論闡述和典型生動的案例，便於學習、體會，每一章在技能訓練中，都設計了一些情景模擬及實踐教學活動，並突出了實用性和可操作性，如自我介紹、語音訓練、朗誦訓練、談話練習、導遊詞模擬講解、演講訓練、模擬主持、模擬求職應徵、個人或團體辯論、推銷、談判等
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